AN ODE TO TRADE
The Market Chapter was born in the heart of Ijebu Ode, inspired by a journey through Oke Aje Market. Driving through on market day, you are presented with an array of products, fruits, food, clothing, items on sale, from stalls of perfectly arranged sun-ripened tomatoes, yam tubers, the bright pop of umbrellas, and the hum of vendors selling everything from mobile phones to the simplest household tools.
Every corner tells a story of movement and life. These vivid themes feature in this collection. We have reimagined our signature silhouettes through fresh, market-inspired colour palettes and introduced new styles. Each piece has bold contrasts of familiar motifs, crafted for everyday use.
Trade has been the pulse of West Africa, Lagos in particular. For centuries, our people shared knowledge, refined crafts, and exported our culture to the world. The Market Collection is our contribution to this timeless heritage. The market is open!
Editorial
Photography: Hitch of Life
Videography: Oluwatomisin Okupe
"A vibrant drop inspired by the lively energy,
colors, and rhythm of the Oke Aje Market in Ijebu Ode,
featuring contemporary African prints, local motifs,
and signature everyday silhouettes."
The Market wakes before the sun
Voices rise before light
Trade begins before time.
Long live our Markets!
