The O' Classics
Shop our classic prints, style it your way!
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O'STORY
The journey began with a passion to extend beauty further. As an interior designer, I could only introduce my clients to contemporary African design, and perhaps to a wider audience through photography of these projects. However, I strongly believed, and still do believe, that beauty and exceptional design should be accessible to all.
This belief led to the creation of the brand. OBIDA aimed to nourish the spirit, not just through fashion, but also by offering items that can add a touch of joy to your daily life.
Handcrafted beauty.
Discover the process of making our pieces
What's in an "O"
The 'O' philosophy is one of heritage, creativity, and continuity—a narrative that comes full circle, bridging the past, present, and future of West African heritage. Symbolised by the circular motif of our brand logo, OBIDA represents the eternal flow of cultural expression, with the O’ serving as a timeless emblem of our West African roots. O’ also represents the motherbrand from which all other OBIDA creations flow.
O'Prints
We honour and preserve the rich traditions and craftsmanship of West Africa. We work with local artisans, creating unique motifs which are waxed and hand dyed onto locally made Funtua cotton, while prioritising ethical practices and environmental
stewardship throughout our
supply chain.
O'Social Club
The 'O' Social Club is all about community. Stay updated with all the joy happening in our universe.
OBIDA + ONA Lagos Collaboration
We teamed up with ONA Lagos, a Contemporary African restaurant nested in the heart of Lagos.
We launched a pop-up store and hosted the 'O' Social Club where guests enjoyed delicious food, good company, and a touch of African hospitality.
Curated by OBIDA
EXPLORE A FEW OF OUR FAVORITE THINGS
#WearItYourWay
How customers styled their OBIDA.
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