Preserving Heritage
Through the artistry of African prints, we honor our ancestors, embrace our identity, and forge a lasting connection to our roots.
How we create beauty.
We work with local artisans with excellent craftsmanship handed down from generation to generation to create timeless pieces.
The art of imperfection
“In the dance of wax and dye, imperfection becomes the silent maestro, conducting the symphony of batik, weaving beauty from the threads of flaw.”
THE CLASSICS
Discover our popular and most loved prints
OH OH
A playful and distinctive fashion print that embodies the essence of our brand with a clever twist. Inspired by the iconic “O” in Obida, this print features a bold typography and delightful repetition of the words “OH OH” throughout the fabric, creating a whimsical and eye-catching pattern that is both fun and sophisticated.
69
The “69” print is a bold and flirtatious nod to our brand identity, injecting a sense of mischief and sensuality into our fashion offerings. With its repeated pattern of the words “69” scattered throughout the fabric, this print exudes a tantalising charm that is sure to turn heads and spark intrigue.
CHECKERED
Inspired by the iconic checkered pattern, this print features a repeated motif of interlocking squares throughout the fabric. With its clean lines and geometric symmetry, this print exudes a sense of sophistication.
OSAKA
A captivating fashion print that pays homage to the timeless elegance and intricate beauty of Japanese design. Inspired by the rich cultural heritage of Osaka, this print features a mesmerising repetition of Japanese-themed motifs throughout the fabric.
MASK
“Masks” is a striking fashion print that honours the rich cultural heritage and artistic tradition of West African cultures. Inspired by the diverse array of masks found throughout the region, this print features a repeated motif of a homogenous African mask throughout the fabric, paying homage to the symbolic significance and intricate craftsmanship of these cultural artefacts.
Far more than a fashion statement, the philosophy behind the OBIDA universe is one of discovery, wellbeing and authenticity.
ASCENDANCY
Drawing inspiration from cultures, traditions, and aesthetics, “Ascendancy” celebrates the essence of Obida’s brand identity. With elements of playfulness from OH OH and 69, sophistication from Checkered, exotic allure from Osaka, and cultural reverence from Masks, this print embodies the spirit of OBIDA.
Creating beauty, impacting communities.
We believe in the power of collaborative partnerships, enriching our creative process through mutual respect, appreciation, and cultural exchange with local artisans and craftsmen.
